In my last blog, I offered the diagnosis that the medical community suffers from cognitive dissonance when it comes to patients and radon communication. To be clear, this cognitive dissonance arises from two facts. First, the medical and public health communities are aggressively advocating against behaviors, such as smoking, that cause lung cancer. Second, the medical community has not taken an aggressive approach to radon counseling, even though radon is the second leading cause of lung cancer. In this blog, I would like to explore two of the more important reasons why I believe that this situation exists. In later blogs, I will discuss some ideas about a cognitive dissonance cure.