Let’s Air Condition the Outside, Why Don’t We?

grundahlIt’s that time of the year again when the weather gets hot and I get very frustrated as I walk the streets here in center city Philadelphia. Many stores have their doors wide open, air conditioning the outside, wasting energy. Last summer I thought to myself, maybe they just don’t understand how what they are doing wastes resources, produces air pollution and exacerbates global warming. So, I tried one-on-one education, first talking to the greeters, then talking to managers. They were nice but they blew me off.

I didn’t “get it” until one of the managers said, “When we open our doors we get more foot traffic and our sales go up.  We know because we track daily sales and experimented.“ It was an “Ah-hah!” moment. Keeping the doors open means more money. Even if the managers understood the environmental impact of what they were doing, their sales revenue was more important. The managers weren’t getting evaluated on how much energy they used, but by how many sales they made. Particularly in this recession when every sale counts, what right do any of us have to ask a business to keep its doors closed and sell less?

But now there’s the oil catastrophe in the Gulf. With scenes of the destruction constantly before us, I expect everyone to understand now, even if they didn’t before, about the many connections there are between how we live our lives and the health of the environment. So will other people now also be bothered by the open doors? Or, am I being too idealistic? And, what should retailers do?

Retailers who want to learn more about “going green” can visit EPA’s Retail Industry Portal.

About the Author: Nancy Grundahl has worked for the Philadelphia office of EPA since the mid-80’s. She currently manages the web for the Environmental Assessment and Innovation Division. Before getting involved with the web, she worked as an environmental scientist. Nancy believes in looking at environmental problems in a holistic, multi-media way and is a strong advocate of preventing pollution instead of dealing with it after it has been created.